Fishlist founder Desmond Lim was recently featured in The Straits Times for his decision to put university on hold to focus on growing his ornamental fish business.

We're proud to share that Fishlist founder Desmond Lim was recently featured in The Straits Times, Singapore's leading newspaper, for his journey building Fishlist into one of the country's go-to online sources for ornamental fish, shrimp, and aquarium livestock.

The feature highlights a decision many young entrepreneurs will recognise: choosing to pause formal education to pursue a growing business full-time. For Desmond, that meant stepping back from university to focus on scaling Fishlist, sourcing quality fish and shrimp, building out logistics for fast and reliable delivery, and growing a loyal community of hobbyists across Singapore.

Today, Fishlist ships live fish, shrimp, and crabs to customers across Singapore in as little as 48 hours, backed by a 100% live arrival guarantee.

What started as a passion project has grown into a trusted name in the local aquarium hobby space, offering everything from beginner-friendly guppies and bettas to rare and specialty livestock for experienced aquascapers.

We think Desmond's story is a great reminder that some of the best businesses are built by people willing to bet on what they love.

Thank you to everyone who has supported Fishlist along the way, this is just the beginning.

Read the full feature on Desmond's journey in The Straits Times.

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Fishlist news founder story press

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